Opply
A new Consumer-brands company, inside Sidekick's thesis; raised $7.5M.
Thesis FitHow Scout Scores
38%Fit
Low on thesis fit and signal strength and team: it rises as more independent stories arrive, and as founders show up in filings.
Likely Acquirers
Strategic Buyers and What They Paid| Buyer | Venture Arm | What They Bought | Price | Multiple |
|---|---|---|---|---|
| PepsiCo | PepsiCo Ventures Group | Poppi (05-19-25) | $1.95B, $1.65B net of tax benefitsVerified | — |
| Siete Foods (10-01-24) | $1.2BVerified | — | ||
| Church & Dwight | None Found | Touchland (05-12-25) | $700M plus up to $180M earn-outVerified | 5.4x sales, 12.7x EBITDA on the base price |
| Refresco | None Found | SunOpta (05-01-26) | about $1.2BReported | 11.6x EBITDA, 1.5x revenue (Capstone) |
| Unilever | Unilever Ventures | Grüns (04-09-26) | about $1.2B, price undisclosed (Axios Pro, Forbes)Reported | about 4x sales |
| Dr. Squatch (06-25) | $1.5B, reported by the FTReported | — | ||
| MPearlRock | None Found | Nutpods (2024) | terms undisclosedReported | — |
| Wells Enterprises | None Found | Halo Top (09-19) | terms undisclosedReported | — |
Also buying in Premium Consumer Brands, no deal loaded yet: L'Oréal, Procter & Gamble, Estée Lauder, Shiseido, Puig, e.l.f. Beauty, Coca-Cola, Keurig Dr Pepper, General Mills, Mondelez.
75% of 2025's venture-backed acquisitions came after only a Series A (PitchBook-NVCA, Q3 2025).
Funds Raised History
| Round | Amount | Date | Investors | Sources |
|---|---|---|---|---|
| Round | $7.5M | 10-21-26 | Anthemis | Tech.eu · Dealroom · PR Newswire · Pulse 2.0 · Konsulteer · Anthemis · Ventureburn |
Team Notes
Everyone sees theseDraft Investment Memo
A first draft of Opply's memo in Sidekick's "Investment Memo" voice, built from what Scout has found. Every data point links to its source, and anything Scout can't confirm goes to Questions for Founders at the end.