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Creator Mikayla Nogueira’s Beauty Brand
A new Consumer-brands company, inside Sidekick's thesis; in the news on 10-21-26.
- Found
- Latest Signal
- Net Influencer,
Low on signal strength and team: it rises as more independent stories arrive, and as founders show up in filings.
Likely Acquirers
Strategic Buyers and What They Paid| Buyer | Venture Arm | What They Bought | Price | Multiple |
|---|---|---|---|---|
| PepsiCo | PepsiCo Ventures Group | Poppi (05-19-25) | $1.95B, $1.65B net of tax benefitsVerified | — |
| Siete Foods (10-01-24) | $1.2BVerified | — | ||
| Church & Dwight | None Found | Touchland (05-12-25) | $700M plus up to $180M earn-outVerified | 5.4x sales, 12.7x EBITDA on the base price |
| Refresco | None Found | SunOpta (05-01-26) | about $1.2BReported | 11.6x EBITDA, 1.5x revenue (Capstone) |
| Unilever | Unilever Ventures | Grüns (04-09-26) | about $1.2B, price undisclosed (Axios Pro, Forbes)Reported | about 4x sales |
| Dr. Squatch (06-25) | $1.5B, reported by the FTReported | — | ||
| MPearlRock | None Found | Nutpods (2024) | terms undisclosedReported | — |
| Wells Enterprises | None Found | Halo Top (09-19) | terms undisclosedReported | — |
Also buying in Premium Consumer Brands, no deal loaded yet: L'Oréal, Procter & Gamble, Estée Lauder, Shiseido, Puig, e.l.f. Beauty, Coca-Cola, Keurig Dr Pepper, General Mills, Mondelez.
75% of 2025's venture-backed acquisitions came after only a Series A (PitchBook-NVCA, Q3 2025).
Funds Raised History
| Round | Amount | Date | Investors | Sources |
|---|---|---|---|---|
| Series A | Not Disclosed | 10-21-26 | Not Reported | Net Influencer |
Team Notes
Everyone sees theseDraft Investment Memo
A first draft of Creator Mikayla Nogueira’s Beauty Brand's memo in Sidekick's "Investment Memo" voice, built from what Scout has found. Every data point links to its source, and anything Scout can't confirm goes to Questions for Founders at the end.