Tip Top Proper Cocktails
Classic cocktails, ready to pour, for bars, venues, airlines and home, inside Sidekick's thesis; in the news on 11-05-26.
- Found
- Latest Signal
- BevNET,
Low on team: it rises as more independent stories arrive, and as founders show up in filings.
Key Facts
| Fact | What It Says | Date | Source |
|---|---|---|---|
| Revenue, 2025 (Company) | Over $10M; the CEO expects almost double in 2026 | 05-21-26 | Beer Business Daily |
| Revenue, Last 12 Months (Company) | Over $10M | 08-27-25 | Business of Drinks |
| Revenue (Company) | A $10M business, per co-founder Yoni Reisman | 06-27-25 | The Spirits Business |
| Revenue, 2025 (Estimate) | About $10M–$12M: over $10M by 08-25, growing 72% | Undated | Business of Drinks |
| Revenue, 2026 (Estimate) | About $18M–$23M, if the CEO's "almost double" holds | Undated | Beer Business Daily |
| Sales Growth (Company) | Up 72% year over year | 08-27-25 | Business of Drinks |
| Nielsen Rank | No. 38 by ready-to-drink volume, up from about No. 60 that year | 10-31-24 | Modern Retail |
| Distribution | Over 25 states; Trader Joe's, Whole Foods, Gelson's | 10-31-24 | Modern Retail |
| Funding | One angel round (03-01-20), amount not disclosed | Undated | CB Insights |
| Founded | 2018, by Yoni Reisman and Neal Cohen | 06-27-25 | The Spirits Business |
| Leadership | Nick Reely, CEO since 06-25; Reisman stays as chairman | 06-27-25 | The Spirits Business |
| Headquarters | Atlanta, Georgia | 07-24-26 | BevNET |
| Similar Sidekick Deal | Slrrrp: gelatin shots made with premium alcohol | Undated | Sidekick's Portfolio |
| Buyer in the Category | Sazerac (Fireball) bought BuzzBallz, canned cocktails; price not disclosed | 03-25-24 | Food Dive |
Added by the team; each fact checked against its source on 11-11-26. An estimate is the team's math on the source beside it.
Likely Acquirers
Strategic Buyers and What They Paid| Buyer | Venture Arm | What They Bought | Price | Multiple |
|---|---|---|---|---|
| PepsiCo | PepsiCo Ventures Group | Poppi (05-19-25) | $1.95B, $1.65B net of tax benefitsVerified | — |
| Siete Foods (10-01-24) | $1.2BVerified | — | ||
| Church & Dwight | None Found | Touchland (05-12-25) | $700M plus up to $180M earn-outVerified | 5.4x sales, 12.7x EBITDA on the base price |
| Refresco | None Found | SunOpta (05-01-26) | about $1.2BReported | 11.6x EBITDA, 1.5x revenue (Capstone) |
| Unilever | Unilever Ventures | Grüns (04-09-26) | about $1.2B, price undisclosed (Axios Pro, Forbes)Reported | about 4x sales |
| Dr. Squatch (06-25) | $1.5B, reported by the FTReported | — | ||
| MPearlRock | None Found | Nutpods (2024) | terms undisclosedReported | — |
| Wells Enterprises | None Found | Halo Top (09-19) | terms undisclosedReported | — |
Also buying in Premium Consumer Brands, no deal loaded yet: L'Oréal, Procter & Gamble, Estée Lauder, Shiseido, Puig, e.l.f. Beauty, Coca-Cola, Keurig Dr Pepper, General Mills, Mondelez.
75% of 2025's venture-backed acquisitions came after only a Series A (PitchBook-NVCA, Q3 2025).
Team Notes
Everyone sees theseDraft Investment Memo
A first draft of Tip Top Proper Cocktails's memo in Sidekick's "Investment Memo" voice, built from what Scout has found. Every data point links to its source, and anything Scout can't confirm goes to Questions for Founders at the end.