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Not on Scout's recommendations. Outside the thesis (AI check: Established sporting goods retail chain; not a startup.). It stays here for reference; Settings › Hidden Startups can restore it.

SScheels All Sports

Scheels All Sports

A new Consumer-brands company, inside Sidekick's thesis; raised $2.7M.

Premium Consumer Brands
Found
Latest Signal
Form D,
Find Website0
47%Fit
Thesis Fit11/35
Stage and Check18/25
Signal Strength9/20
Team5/15
Geography4/5

Low on thesis fit and team: it rises as more independent stories arrive, and as founders show up in filings.

Funds Raised$2.7MLatest Round, 10-30-26 · SEC EDGAR

Likely Acquirers

Strategic Buyers and What They Paid
BuyerVenture ArmWhat They BoughtPriceMultiple
PepsiCoPepsiCo Ventures GroupPoppi (05-19-25)$1.95B, $1.65B net of tax benefitsVerified—
Siete Foods (10-01-24)$1.2BVerified—
Church & DwightNone FoundTouchland (05-12-25)$700M plus up to $180M earn-outVerified5.4x sales, 12.7x EBITDA on the base price
RefrescoNone FoundSunOpta (05-01-26)about $1.2BReported11.6x EBITDA, 1.5x revenue (Capstone)
UnileverUnilever VenturesGrüns (04-09-26)about $1.2B, price undisclosed (Axios Pro, Forbes)Reportedabout 4x sales
Dr. Squatch (06-25)$1.5B, reported by the FTReported—
MPearlRockNone FoundNutpods (2024)terms undisclosedReported—
Wells EnterprisesNone FoundHalo Top (09-19)terms undisclosedReported—

Also buying in Premium Consumer Brands, no deal loaded yet: L'Oréal, Procter & Gamble, Estée Lauder, Shiseido, Puig, e.l.f. Beauty, Coca-Cola, Keurig Dr Pepper, General Mills, Mondelez.

75% of 2025's venture-backed acquisitions came after only a Series A (PitchBook-NVCA, Q3 2025).

Consumer deals in 2025: strategic buyers paid a median 8.6x EBITDA, private equity 10.4x (Capstone Partners).

Funds Raised History

RoundAmountDateInvestorsSources
Round$2.7M10-30-26Not ReportedSEC EDGAR

Team Notes

Everyone sees these

Draft Investment Memo

A first draft of Scheels All Sports's memo in Sidekick's "Investment Memo" voice, built from what Scout has found. Every data point links to its source, and anything Scout can't confirm goes to Questions for Founders at the end.