firmly
A new Ecommerce-software company, inside Sidekick's thesis; raised $15.0M Series A.
- Found
- Backed By
- Squarepoint Capital
- Latest Signal
- Pulse 2.0,
Thesis FitHow Scout Scores
53%Fit
Low on thesis fit and team: it rises as more independent stories arrive, and as founders show up in filings.
Likely Acquirers
Strategic Buyers and What They Paid| Buyer | Venture Arm | What They Bought | Price | Multiple |
|---|---|---|---|---|
| Instacart | None Found | Caper (10-19-21) | about $350M, cash and stockVerified | — |
| Relay Commerce | None Found | Smartrr (2025) | terms undisclosedReported | — |
75% of 2025's venture-backed acquisitions came after only a Series A (PitchBook-NVCA, Q3 2025).
Funds Raised History
| Round | Amount | Date | Investors | Sources |
|---|---|---|---|---|
| Series A | $15.0M | 11-05-26 | Squarepoint Capital | PYMNTS.com · GlobeNewswire · GlobeNewswire · shattered.io · Retail Technology Innovation Hub · Pulse 2.0 · citybiz |
Team Notes
Everyone sees theseDraft Investment Memo
A first draft of firmly's memo in Sidekick's "Investment Memo" voice, built from what Scout has found. Every data point links to its source, and anything Scout can't confirm goes to Questions for Founders at the end.